Dans son livre “Millennial Burn-out” à paraître le 15 février 2019, le journaliste Vincent Coquebert s’attaque à la notion de génération et au mythe des “millennials". This generation is extremely comfortable with mobile devices but 32% will still use a computer for purchases. 10 years from now, the priorities of Millennials will have changed — and marketing tactics must adjust instep. Les entreprises s’adressent à des consommateurs qui n’ont pas tous les mêmes usages et la même appréhension du digital. The other fact to remember is that new technology is typically first adopted by the youngest generation and then is gradually adopted by the older generations. They are looking to reduce their debt while building a stable saving plan for the future. As an example, 96% of Americans have a smartphone, but Gen Z (the youngest generation) is the highest user. It is likely to morph as they leave childhood and mature into their adolescent and adult identities. Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. Agés de 21 ans pour les plus jeunes, ils ne sont, pour la plupart, pas encore entrés dans le monde professionnel. The generation following Gen X naturally became Gen Y, born 1981-1996 (give or take a few years on either end). Cord-cutting in favor of streaming services is the popular choice. On ne […] Each generation label serves as a short-hand to reference nearly 20 years of attitude, motivations, and historic events. They seek digital tools to help manage their debt and see their banks as transactional as opposed to relational. Media Consumption: Baby boomers are the biggest consumers of traditional media like television, radio, magazines, and newspaper. Une génération Z et une génération Y de plus en plus exigeantes! In short, no matter how many letters get added to the alphabet soup, the most important thing you can do is seek to understand the soup du jour for the type of consumer you want to attract. Si vous avez du mal à garder les employés des générations Y et Z, vous n’êtes pas seul. Copyright ©2020 Kasasa, LTD. All rights reserved. However, they are also digitally savvy and spend roughly 7 hours a week on Facebook (the highest of any generational cohort). Génération Y et Z : un management comme en startup ? Together we can show the next generation of banking customers an experience the mega-banks will never match. Depending on whom you ask, it was either sociologists, a novelist, or Billy Idol who cemented this phrase in our vocabulary. Generation Y, often referenced to as millennials, were raised by Baby Boomers, while Generation Z has less hands-on parents from Generation X. La thématique Y serait une sorte de “permission de vomir sa peur de l’avenir”. The real frustration hits when you realize that Gen Y consumers will earn 46% of income in the U.S. by 2025.1 And unless you understand who they are and what they want, you won’t capture a dollar of their money. Other Nicknames: iGeneration, Post-millennials, Homeland Generation. Each generation grew up in different financial climates, which has informed their financial attitudes and opinions of institutions. Each generation grew up in evolving technological worlds and has unique preferences in regard to managing financial relationships. In fact, that’s the anecdotal origin of the term Gen X — illustrating the undetermined characteristics they would come to be known by. Définition contextuelle de la génération Y; La génération Y soulève beaucoup de questions car elle ne ressemble en rien aux générations qui l’ont précédée, tant au niveau des modes de vie que dans le cadre professionnel. De subtiles différences commencent à apparaître. The younger group are financial fledglings, just flexing their buying power. They prefer to shop product and features first and have little patience for inefficient or poor service. Attention cependant de ne pas tomber dans le cliché intergénérationnel habituel : « La génération Y a grandi avec internet et les ordinateurs portables » et « La génération Z a grandi avec les écrans tactiles et l’internet mobile ». Nobody knows your community’s needs the way you do. You can imagine how having a child might change your interests and priorities, so for marketing purposes, it's useful to split this generation into Gen Y.1 and Gen Y.2. La génération Z fait suite à la génération Y et a également été bercée par l'ère numérique. They aren’t an exact science, and are constantly evolving. Les Gen Y, aussi appelés millennials, sont nés entre 1984 et 1996. While this might seem counterintuitive, it can be explained by the fact that this generation has the most wealth and is looking to help their children with their student debt. La génération X, née entre 1965 et 1980. Ils peuvent être déjà en poste ou encore étudiants. Here's what we think. Millennials are out of college and that life stage is now dominated by Gen Z. This may signal the end of ‘alphabet soup’ (it does coincide with the literal end of the alphabet, after all). The breakdown by age looks like this: Baby Boomers: Baby boomers were born between 1946 and 1964. A common source of confusion when labeling generations is their age. Emmanuelle Duez estime que les définitions pessimistes des cette génération traduisent une peur de la jeunesse. Post World War II, Americans were enjoying new-found prosperity, which resulted in a "baby boom." But the generations don’t tell the whole story and their behaviors can be hard to lock down. They are currently between 24-39 years old (72.1 million in the U.S.), Gen Y.1 = 25-29 years old (around 31 million people in U.S.), Gen Y.2 = 29-39 (around 42 million people in U.S.), Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. Gen Z's average net worth is difficult to report on since so much of the generation has no net worth or career. Les 18 – 24 ans : les Millennials 2.0 (génération Z). Pour eux, travail doit rimer avant tout avec plaisir et épanouissement. How old is each generation? Les entreprises et les RH doivent être capables d’intégrer ces 2 … Ces deux catégories représentent plus de 40% de la population française. En pratique, le site explique que les Millennials (ou Génération Y) sont nés entre 1980 et 1996, en étant élevé par des baby boomers, tandis que les Z, nés après 1997, ont été élevés par des membres de la Génération X. Cela change déjà tout entre les deux générations : l'une est née pendant le boom économique alors que l'autre est née pendant la récession. Consider the difference between someone in elementary school and high school. La génération X est celle qui vient après le baby-boom aux Etats-Unis et correspond aux personnes nées entre 1965 et 1980. Baby Boomers have an average net worth of $1,066,000 and a median net worth of $224,000. Marketing to young generations as a single cohort will not be nearly as effective as segmenting your strategy and messaging. Are they really that different? Javelin Research noticed that not all Millennials are currently in the same stage of life. Adieu le « control & command », bonjour « test & learn ». Other Nicknames: "Latchkey" generation, MTV generation. They want to avoid debt and appreciate accounts or services that aid in that endeavor. La génération Z, née à partir de l’an 2000. L'agilité : c'est une réponse de cette génération à la montée de la complexité, à la perte de sens.La collaboration, une culture orientée client, une culture du changement ; ces caractéristiques se retrouvent dans les pratiques managériales des membres de la génération Y. L'agilité est propice à la créativité, à l'innovation et au développement de leur propre style. They believe banking is a person-to-person business and demonstrate brand loyalty. La carrière : les baby-boomers et les X cherchent une progression hiérarchique quand les Y et Z aspirent à des changements de fonctions ou de projets. Boomers, Gen X, Gen Y, and Gen Z Explained. Efficient use of platforms and channels attracts applicants, Effective nurturing and follow up increases results, Book us for lectures on Generation Y, Z & Alpha, Effective application management software, Start a dialogue with your target audience, Organise and follow up with event management software, Get more insights on how to attract and recruit the next generation, Sign up and stay updated on the latest trends of today’s youth, Read about our purpose, history and ambitions. Millennials have an average net worth around $76,200, but their median net worth is only $11,100. Generation Z vs Millennials (Gen Y) Remember; these arbitrary generational cutoff points are just that. It’s easy to see why there is so much confusion about generational cohorts. Because of this financial instability, Millennials prefer access over ownership which can be seen through their preference for on-demand services. 6 min read. La génération Y regroupe les individus nés entre 1981 et 1995 présentant des traits de caractère très affirmés. Arrivée juste après la génération X (personnes nées entre 1961 et 1981), la génération Y regroupe près de 13 millions de jeunes de 23 à 39 ans. Les 25-34 ans : les premiers Millennials (génération Y). We believe that small banks and credit unions supply critical resources to drive the growth of businesses and families. While all Millennials were born around the turn of the century, some of them are still in early adulthood, wrestling with new careers and settling down, while the older Millennials have a home and are building a family. Banking Habits: This generation has seen the struggle of Millennials and has adopted a more fiscally conservative approach. Très observés et étudiés, ils ont grandi avec un accès sans précédent à la technologie et apportent une vision disruptive, tant sur les modes de … They are currently between 8-23 years old (nearly 68 million in U.S.). Shaping Events: Post-WWII optimism, the cold war, and the hippie movement. Generation Z refers to babies born from the mid-2000s through today, although the term isn’t yet widely used. We’re Kasasa® — a financial and technology services company. Media Consumption: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. The last members of an entire generation are preparing to enter the job market. “Generation Y: Why They’re Worth a Second Look.” ConsumerBankers.com. They want partners that will help guide them to their big purchases. L’équilibre vie privée / vie professionnelle Cette génération est très différente de la génération X ou encore Y, elle a la particularité d’être née avec des nouvelles technologies déjà matures et d’avoir grandi avec un accès internet quasi-permanent. But what can you expect from the last young graduates from Generation Y? Surnommés les « enfants du numérique », ils sont nés après 1996. 1Nikitas, Stephen. la génération x, personnes nées entre 1965 et 1980, la génération y, personnes nées entre 1980 et 2000, la génération z, personnes nées à partir de l’an 2000. It started with Generation X, people born between 1965-1980. On average, they spend 3 hours a day on their mobile device.